Pricing

One credit,
one picture.

There is one thing here that costs real money, and it is generating an image. So that is the only thing you are charged for. Writing the caption, planning the month, changing your mind about the plan, scheduling it, publishing it and reporting on it are all included, because they cost us almost nothing and charging for them would make you hesitate at exactly the moments you should not.

Everyday

Everything we make, every day

$49/ month

200 credits a month

One credit is one finished picture.

First 14 days free

40 credits to try it on your own shelf. Cancel before day 14 and you are never charged.

Campaigns, offers, launches and holidays
Stories in every campaign
Unused credits roll over
Scheduling and insights

Start 14 days free

All prices in US dollars · a card when you make your first post or connect Instagram, the trial included, and nothing is taken until day 14 · start paying sooner whenever you like and the trial ends there · one trial per shop · cancel from the same screen you added the card on

What a credit buys

Two hundred,
in real work.

Measured · Not estimated

A 15-day campaign

Twenty-five pieces, planned around your shelf and the season

An occasion

Labor Day, Cinco de Mayo, the local game — eleven posts and stories around one date

An event

Black Friday: the announcement, the countdown, the day itself, the last hours

A new arrivals launch

Fourteen pieces introducing what just landed, one bottle at a time

One quick post

A photograph, a caption, out the door

A normal month — one campaign, one occasion, a few quick posts, and a change asked for on roughly every picture — comes to about 70 credits. The busiest month we can build out of the list above, with the same fussing, comes to about 180. Everyday gives you 200.

Normal month: 70 / 200
Busiest month: 180 / 200

The rate card

You never pay
for our mistakes.

Most tools in this category bill you for the retry. This one cannot: a repair the quality check ordered and a change you asked for are two different records in the ledger, so the rule is enforced by the thing that charges rather than by a promise on a website.

Costs a credit

What you pay for

Each picture it generates: One credit. This is the unit, and it is the only thing here with a real per-use cost.
A change you ask for: One credit, because it is a genuine new generation — and because it is the brake that stops a good post being tweaked into a worse one.
A Story: One credit. A Story is a 9:16 picture of its own, not a crop of the post — we tried building them from the feed image and everything came out the wrong shape.

Free

What comes with it

The AI fixing its own mistake: When quality control catches a mangled label and regenerates it, that is ours to pay for. It is enforced in the ledger, not promised in marketing.
The whole campaign plan: Every image, caption and posting time is proposed and priced before a credit moves. Charging before you have seen anything would break the one gate this product is built on.
Changing the plan: Kill a week, ask for more education, move the whole thing to next month. Nothing has been generated yet, so nothing is owed.
Captions and rewrites: Text costs cents. Rewrite it eleven times — you should be iterating there, and a meter would stop you.
Scheduling, publishing, reporting: Not usage-driven, so not metered. It goes out at the time it picked and tells you how it did.

The other quote

The same work,
two price cards.

A person doing this

$300–500/ month

Photographing, writing, scheduling and reporting on eight to twelve posts. That is what the quotes come in at, and it is why most shops never commission it.

ShelfSocial

$49/ month

200 pictures a month, planned around your shelf and the season, scheduled and published for you. Between a sixth and a tenth of the cheapest alternative, and it does not need a week's notice.

The rules worth knowing

The small print,
printed large.

Rollover

Seasons, not months

Unused credits carry into next month, banked up to one month's allowance — so about 60 days. Liquor retail is violently seasonal, and a shop that pays through February and cannot bank a thing for Black Friday has been treated badly by the calendar, not by us. It also means you can regenerate a picture you don't like in the last week of the month without doing arithmetic first.

Top-ups

A spike is not a wall

50 credits for $15, any time. Priced deliberately above the plan rate so the plan is always the better deal — but there when a holiday weekend turns out bigger than the month you planned. Credits you buy never expire, ever.

One plan

No tiers to work out

There is one price and everything is in it. We would rather find out what a second plan should be from shops actually using this one than guess at it now and make you compare two columns to buy anything. Nothing here is held back for a tier that does not exist yet.

“How does the free trial work?”: You add a card and get 14 days and 40 credits to make real posts for your own shop. Cancel before day 14 and you are never charged a cent. Stay, and the first invoice adds 200 credits on top of whatever is left of the 40 — starting to pay does not clear your balance. There is no separate free plan, and it is one trial per shop.
“Can I start paying before the trial is up?”: Yes, and it is one button on your plan screen. Ending the trial early starts the month there and then, so your full 200 credits arrive immediately instead of on day 14 — useful if you have already decided and you are halfway through a campaign that needs more than the 40 the trial gives you. Whatever is left of the trial's credits is added to the new ones rather than cleared.
“Why do you need a card for a free trial?”: Because the trial is not free for us — every picture it makes costs real money before we know who you are, and a card is what stops one shop taking those 14 days again and again under new names. Nothing is taken until the trial ends, and we will not promise you a reminder email we do not send: your plan screen reads "free until" and the exact date from the moment you sign up.
“What if I don't use it all?”: The remainder rolls into next month, banked up to one month's allowance — about 60 days. That is deliberate: we want you regenerating a picture you are not happy with in the last week of the month, and "use it or lose it" is exactly the pressure that makes people settle for something they do not like. Credits you paid for on top of the plan never expire at all.
“What if I run out mid-campaign?”: You do not hit a wall. When a campaign costs more than you have, it shows you the smaller version of itself that fits — the lowest-value pieces dropped, the rest intact — and you take it or top up 50 credits for $15. Anything already approved and scheduled goes out regardless; it was paid for.
“Why is there only one plan?”: Because we have not launched yet, and a second plan invented today would be a guess about which shops need more and what "more" means. One price, everything in it, and we will find out from the shops using it. If you run two stores: each has its own Instagram account, so each needs its own subscription — write to us first and we will sort you out rather than let you pay twice for something we could handle better.
“What happens if I cancel?”: Cancelling is one click, from the same screen you added the card on — no phone call, no notice period, no exit survey. Everything already made stays yours, and the credits you have left stay spendable. What stops is the part you were paying for: putting posts on a calendar and publishing them to Instagram.
“Is there a contract, or a setup fee?”: None of the three. No minimum term, no setup fee, and no per-post charge on top. It is a monthly subscription — 14 free days first, a card before your first post, and nothing taken until those days are up.

One bottle is enough to start

Your shelf is
already stocked.

14 days free, 40 credits, nothing to install. Photograph the bottle nearest the till and see what comes back.

Create your first post

$49 a month, one plan · 14 days free first, a card when you make your first post and nothing taken until day 14 · one Instagram account per store

One credit,one picture.