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Bakeries and cafés

Show them what came out of the oven.

The best light is at seven in the morning, when you are busiest. Snap the tray, pick a look, and post before the queue forms.

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The same box on a festive table with pine and gifts

What you'll post

Four post ideas for bakeries.

Ideas to start from. ShelfSocial drafts each one from your photo, and you edit anything before it goes out.

Sample captionIllustrative

Out of the oven at seven: sourdough, croissants and a fresh pot of coffee. Come early.

#ShopLocal #Bakery #FreshBaked

Fresh out of the ovenThe first tray of the day, posted while it is warm.
Today's specialOne bake or one drink, gone by lunch.
Order for the weekendWhat to pre-order and by when.
Early opening hoursHoliday mornings, drafted from your hours.

Looks

Looks made for bakeries.

Four scenes picked for what you sell. Each one keeps your product front and centre.

One photo, four looks. Made-up products, styled the way the app styles yours.

Clean
Studio clean
Marble counter, soft light
Warm
Morning table
Coffee, linen and morning sun
Shop
Bakery counter
Wooden board, warm glow
Seasonal
Autumn table
Leaves, flour and linen

Words we use

Speaks bakeries.

Categories, fields and campaign types use the words of the trade. The notes field is called "Notes".

Categories on your Shelf

Bread
Pastries
Cakes
Cookies and treats
Savoury
Coffee and drinks

How the app talks

Bake
Loaf
Pastry
Special
Order ahead
Fresh today

Campaign types

Product spotlightFeature a bake in turn
New on the menuWhat's fresh this week
Back in stockA favourite bake is back
EventNeeds a date and time from you

Holidays

Days bakeries post about.

These sit on top of the shared list, so you hear about them before the day.

Pancake TuesdayA promotional day
Pi Day14 March
EasterAsks for your hours
ThanksgivingUS and Canadian dates. Asks for your hours.

Shared list for every shop: Valentine's Day, Mother's Day, Father's Day, Halloween, Black Friday, Small Business Saturday, Christmas Eve, New Year's Eve. For each holiday you confirm your hours: regular, special or closed. Holidays follow your location in the US or Canada.

Questions

For bakeries.

Does ShelfSocial know the posting times for a bakery?

A new bakery starts with a 7:30 am post time and busy days of Friday to Sunday. You can change both to suit your shop.

Can I post about a special that changes every day?

Yes. Snap it, pick a look and post. Caption rewrites are free, so you can keep the wording fresh without spending credits.

Same app for every shop, so the steps and the pricing do not change. See pricing

Guides

Guides for bakeries.

Your shelf, posted.

Start with one photo of your own.