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Liquor and bottle shops

Posts that fill the shelf, not the feed.

Snap the bottle where it sits. ShelfSocial keeps the label as photographed, puts it in a clean scene, and writes the caption.

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Corvelle, Marrow Hill and Saint Odile wines on an oak shelfIllustrative example

What you'll post

Four post ideas for bottle shops.

Ideas to start from. ShelfSocial drafts each one from your photo, and you edit anything before it goes out.

Sample captionIllustrative

Just in: a small-producer red, now on the front shelf. Ask us about it at the counter. Please enjoy responsibly.

#BottleShop #NewIn

  • New arrival: what just landedOne bottle, the producer, a line on what it is like.
  • Gift set of the weekBoxed and ready, with the price on the shelf tag.
  • Staff pick: one product, one lineWhy somebody on the team keeps reaching for it.
  • Holiday hours: when you're openDrafted for you once you confirm your hours.

Looks

Looks made for bottle shops.

Four scenes picked for what you sell. Each one keeps your product front and centre.

One photo, four looks. Made-up products, styled the way the app styles yours.

  • Studio clean look: the same product stone podium, soft window lightClean

    Studio clean

    Stone podium, soft window light

  • Warm lifestyle look: the same product table setting with bread and cheeseWarm

    Warm lifestyle

    Table setting with bread and cheese

  • Premium shelf look: the same product backlit oak shelving, warm glowPremium

    Premium shelf

    Backlit oak shelving, warm glow

  • Autumn table look: the same product candles, leaves and linenSeasonal

    Autumn table

    Candles, leaves and linen

Words we use

Speaks bottle shops.

Categories, fields and campaign types use the words of the trade. The notes field is called "Tasting notes".

Categories on your Shelf

  • Whisky
  • Wine
  • Sparkling
  • Tequila
  • Gin
  • Vodka
  • Rum
  • Beer
  • Liqueur

How the app talks

  • Producer
  • Vintage
  • Size
  • Tasting notes
  • New arrival
  • Back in stock

Campaign types

  • Product spotlightFeature a set of bottles in turn
  • New arrivalsShow off what just came in
  • Back in stockLet regulars know it's back
  • Tasting or eventNeeds a date and time from you

Holidays

Days bottle shops post about.

These sit on top of the shared list, so you hear about them before the day.

  • St Patrick's Day17 March
  • Big game SundayUS shops
  • Cinco de MayoUS shops

Shared list for every shop: Valentine's Day, Mother's Day, Father's Day, Halloween, Black Friday, Small Business Saturday, Christmas Eve, New Year's Eve. For each holiday you confirm your hours: regular, special or closed. Holidays follow your location in the US or Canada.

Responsible by default: the caption line "Please enjoy responsibly." is on for liquor shops, and you can switch it off. ShelfSocial does not make people-drinking scenes, and it does not write age or health claims.

Questions

For bottle shops.

Does ShelfSocial add a responsible-drinking line?

Yes. Liquor shops get the caption line "Please enjoy responsibly." switched on, and you can turn it off in the app.

Will the label still read correctly?

ShelfSocial is asked to keep the bottle and its label as photographed, so the name reads the same. Give every image a quick look before you post; the app reminds you it is made with AI.

Same app for every shop, so the steps and the pricing do not change. See pricing

Your shelf, posted.

Start with one photo of your own.

Start your 3-day free trial

Start in your browseriPhone app coming soon
Android coming soonAndroid news

Add a card to start your 3-day trial · 10 image credits · Caption rewrites are free

Other kinds of shop