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For shops / Books and paper

Books and paper

Every new title gets its cover moment.

On a book, the cover is the product. ShelfSocial is asked to keep the title and author reading exactly as photographed.

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A stack of hardback novels with The Salt Orchard face-out on a bookshop tableIllustrative example

What you'll post

Four post ideas for bookshops.

Ideas to start from. ShelfSocial drafts each one from your photo, and you edit anything before it goes out.

Sample captionIllustrative

Staff pick: a quiet novel we keep handing to customers. Ask us why at the front table.

  • New on the tableThis week’s new releases, one cover at a time.
  • Staff read of the monthOne book and the reason somebody loved it.
  • Stationery for the seasonNotebooks, cards and pens, together.
  • Author event this weekThe date, the time and where to sit.

Looks

Looks made for bookshops.

Four scenes picked for what you sell. Each one keeps your product front and centre.

One photo, four looks. Made-up products, styled the way the app styles yours.

  • Clean cover look: the same product plain backdrop, soft lightClean

    Clean cover

    Plain backdrop, soft light

  • Reading nook look: the same product armchair, blanket, a cup of teaCosy

    Reading nook

    Armchair, blanket, a cup of tea

  • Shop table look: the same product front table, other books around itShop

    Shop table

    Front table, other books around it

  • Window seat look: the same product morning light, a few pages openCalm

    Window seat

    Morning light, a few pages open

Words we use

Speaks bookshops.

Categories, fields and campaign types use the words of the trade. The notes field is called "Why we love it".

Categories on your Shelf

  • Fiction
  • Non-fiction
  • Kids and young adult
  • Cookbooks
  • Local authors
  • Stationery
  • Cards and gifts

How the app talks

  • Title
  • Author
  • Publisher
  • Why we love it
  • Staff pick
  • Stationery

Campaign types

  • Staff picksOne book a post, why we love it
  • New releasesThis week's new releases
  • Back in stockThe one people keep asking for
  • Reading listsIf you liked this, try these
  • Author event or book clubNeeds a date and time from you

Holidays

Days bookshops post about.

These sit on top of the shared list, so you hear about them before the day.

  • Independent Bookstore DayLast Saturday of April. US shops.
  • World Book Day23 April
  • Mother's DayFrom the shared list. A gift-book day.

Shared list for every shop: Valentine's Day, Mother's Day, Father's Day, Halloween, Black Friday, Small Business Saturday, Christmas Eve, New Year's Eve. For each holiday you confirm your hours: regular, special or closed. Holidays follow your location in the US or Canada.

Questions

For bookshops.

Does it read the title and author from the cover?

Yes. For book shops the label read goes by the cover, and the Shelf item has Author and Publisher fields. Check them before you save.

Can I run a staff-picks series?

Staff picks is a campaign type for books: one book a post, with your own reason in the "Why we love it" notes.

Same app for every shop, so the steps and the pricing do not change. See pricing

Your shelf, posted.

Start with one photo of your own.

Start your 3-day free trial

Start in your browseriPhone app coming soon
Android coming soonAndroid news

Add a card to start your 3-day trial · 10 image credits · Caption rewrites are free

Other kinds of shop