For shops / Gourmet and specialty food

Gourmet and specialty food

Make the jar on your shelf look as good as it tastes.

What sells in a food shop is appetite and where it came from. Snap the product and ShelfSocial sets it on a board or a pantry shelf.

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The same honey on a sunny breakfast table with toast

What you'll post

Four post ideas for food shops.

Ideas to start from. ShelfSocial drafts each one from your photo, and you edit anything before it goes out.

Sample captionIllustrative

New in: a small-batch fig preserve. We have been eating it with the aged cheddar all week. Try the pair.

#SmallBatch #Pairing

New on the shelfA maker, a jar, one line on where it comes from.
Gift hamper of the weekWhat is inside and what it costs.
Pairing idea: two productsA cheese and a preserve that belong together.
Holiday order deadlineThe last day to order for the big week.

Looks

Looks made for food shops.

Four scenes picked for what you sell. Each one keeps your product front and centre.

One photo, four looks. Made-up products, styled the way the app styles yours.

Clean
Clean counter
Marble, soft daylight
Appetite
Grazing board
Wood board, bread, fruit
Shop
Pantry shelf
Rustic shelves, warm light
Warm
Kitchen table
Linen, herbs, home cooking

Words we use

Speaks food shops.

Categories, fields and campaign types use the words of the trade. The notes field is called "Taste and origin".

Categories on your Shelf

Cheese
Charcuterie
Pantry
Chocolate and sweets
Bread and baked
Drinks
Gift boxes

How the app talks

Producer
Size or weight
Taste and origin
Pairing
Gift box
Small batch

Campaign types

Product spotlightFeature a cheese, a jar or a maker in turn
New arrivalsShow off what just landed
Back in stockLet regulars know it's back
Pairings and boardsWhat goes with what, how to build a board
Tasting or eventNeeds a date and time from you

Holidays

Days food shops post about.

These sit on top of the shared list, so you hear about them before the day.

ThanksgivingThe big order week. US and Canadian dates. Asks for your hours.
EasterA promotional day

Shared list for every shop: Valentine's Day, Mother's Day, Father's Day, Halloween, Black Friday, Small Business Saturday, Christmas Eve, New Year's Eve. For each holiday you confirm your hours: regular, special or closed. Holidays follow your location in the US or Canada.

Questions

For food shops.

Can I add the maker and the weight?

Yes. Food shops get Producer and Size or weight fields on every Shelf item, and the notes field is called "Taste and origin".

I sell a board of several things. Is that one product?

Add it as a Gift box or any category that fits, or snap each item on its own and build the board in a Pairings and boards campaign.

Same app for every shop, so the steps and the pricing do not change. See pricing

Guides

Guides for food shops.

Your shelf, posted.

Start with one photo of your own.