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Florists and gift shops

Fresh stems, fresh posts.

A bouquet is only fresh for a few days, so the post has to be quick. Snap it in the shop and let ShelfSocial do the rest.

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A bouquet in kraft paper with a Fernhollow Flowers tag on a zinc counter

What you'll post

Four post ideas for florists.

Ideas to start from. ShelfSocial drafts each one from your photo, and you edit anything before it goes out.

Sample captionIllustrative

This week's bouquet is wrapped and on the counter. Seasonal stems, kraft paper, ready to take home.

#ShopLocal #Florist #FlowersOfInstagram

This week's bouquetThe wrap, the stems, and a price.
Seasonal stems inWhat is at its best right now.
Wedding and event enquiriesA post that says you take bookings, with a date to ask by.
Mother's Day order cut-offThe last day to order, plus your opening hours.

Looks

Looks made for florists.

Four scenes picked for what you sell. Each one keeps your product front and centre.

One photo, four looks. Made-up products, styled the way the app styles yours.

Clean
Studio clean
Plain backdrop, soft window light
Warm
Sunlit table
Linen and morning sun
Shop
Florist's bench
Loose stems, twine and paper
Seasonal
Autumn doorstep
Pumpkins, leaves, ready to give

Words we use

Speaks florists.

Categories, fields and campaign types use the words of the trade. The notes field is called "Notes".

Categories on your Shelf

Bouquets
Arrangements
Plants
Seasonal stems
Weddings and events
Gifts and hampers

How the app talks

Bouquet
Arrangement
Stems
Wrap
Seasonal
Wedding

Campaign types

Product spotlightFeature a bouquet or plant in turn
New arrivalsFresh stems as they come in
Back in stockFavourite stems are back
Workshop or eventNeeds a date and time from you

Holidays

Days florists post about.

These sit on top of the shared list, so you hear about them before the day.

Valentine's DayA peak day. Asks for your hours.
Mother's DayA peak day. Asks for your hours.
EasterA greeting post
Administrative Professionals DayA gifting reminder

Shared list for every shop: Valentine's Day, Mother's Day, Father's Day, Halloween, Black Friday, Small Business Saturday, Christmas Eve, New Year's Eve. For each holiday you confirm your hours: regular, special or closed. Holidays follow your location in the US or Canada.

Questions

For florists.

A bouquet has no label. What does ShelfSocial keep the same?

It is asked to keep the flowers as photographed: the same stems, colours and wrapping. Only the scene around them changes.

Can I plan around Valentine's Day and Mother's Day?

Both are on your holiday list as peak days, and both ask you to confirm your hours so a post can go out before the rush.

Same app for every shop, so the steps and the pricing do not change. See pricing

Guides

Guides for florists.

Your shelf, posted.

Start with one photo of your own.